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OTA Management for Hotels

OTA Management
Optimise Every Listing. Improve Every Ranking.

OTAs are a distribution tool, not a business model. Loopin manages your hotel across MakeMyTrip, Booking.com, Agoda and Goibibo — optimising content, pricing and visibility while systematically reducing commission dependency.

What We Deliver

Everything You Need to
Grow Hotel Revenue

🌐

OTA Content Optimisation

Professional photography review, room descriptions and completeness scoring across every OTA — improving algorithm ranking and guest conversion.

💰

Rate Parity Management

Monitoring rate parity across all OTAs and your direct website — preventing undercutting and maintaining commercial integrity.

Review Management

Systematic review response across all OTA platforms — improving review scores and boosting algorithm rankings.

📊

OTA Ranking Strategy

Understanding and working within each OTA's ranking algorithm — from Booking.com Genius to MakeMyTrip Preferred Partner status.

📅

Promotions & Campaigns

Strategic OTA promotions in lean periods — flash sales, early bird offers and last-minute deals — targeting demand without diluting rate.

🔗

Channel Mix Optimisation

Ensuring the right volume through each OTA at the optimum rate — reducing over-dependency and rebalancing toward lower-commission channels.

Our Process

How We Work

A sequenced, methodical approach — every step builds on the last to deliver compounding revenue results.

01

OTA Audit

Full audit of listings across all active OTAs — content scores, photo quality, review scores, rate parity and current ranking.

02

Content Overhaul

Professional rewriting of all room and property descriptions — optimised for OTA algorithms and guest decision-making.

03

Photography Review

Review and recommendations for photography quality and coverage — the single most impactful factor in OTA conversion.

04

Rate & Inventory Strategy

Setting correct rates, minimum stays, cancellation policies and availability across every OTA.

05

Review Response Programme

Implementing a systematic review response schedule — improving scores and demonstrating active management.

06

Monthly OTA Reporting

Reports on OTA ranking, review scores, booking pickup, rate parity and commission trend — tracking every improvement.

Common Questions

Frequently Asked Questions

Which OTAs does Loopin manage?+
We manage hotels across MakeMyTrip, Goibibo, Booking.com, Agoda, Expedia, Yatra, Cleartrip and other relevant channels based on your property's market.
How does OTA algorithm ranking work?+
Each OTA rewards completeness, photo quality, review score, response rate, competitive pricing and booking conversion. Loopin optimises for all these factors across every platform.
Can you reduce OTA commission dependency?+
Yes — we improve your direct booking channels in parallel with OTA management, systematically shifting the channel mix over time.
What is rate parity?+
Rate parity means offering the same rate across all channels — or a better rate on your direct website. Violating parity is penalised by OTA algorithms.
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